1999

I am such a fan of Charli XCX and Troye Sivan’s latest song 1999 and the accompanying video which takes us on a tour of late 1990’s pop culture. I wonder what an artist creating a video of 2018 pop culture in a similar fashion in nineteen years time would put in it? I think the present time is a lot more nostalgic in a lot of ways, like this video. 1999 seemed more like an image of what the future might be in the new millennium. The video does positively reflect the way culture has changed, mind you - look at Troye and his queerness which is front and centre of his music and a strong and independent female pop artist like Charli who plays by her own rules even within the constraints of pop - even if the world we are living in is a darker and scarier place than it was in 1999.